The
Advanced Technology Program:
A Progress Report on the
Impacts
of an Industry-Government
Technology Partnership
Contents:
Credits
As
part of the Omnibus Trade and Competitiveness Act of 1988 (P.L. 100-418),
the Congress authorized the establishment within the Department of Commerce
of a new program that would focus directly on U.S. economic growth by
fostering the development in the private sector of innovative, high-risk
enabling technologies with the potential for important commercial applications.
Operated from FY 1990
through FY 1993 as an experimental effort, the Advanced Technology Program
(ATP) began expansion to a full-scale national effort in FY 1994 (Appendix
A). Managed by the Commerce Department's National Institute of Standards
and Technology (NIST), the ATP was designed from the start to incorporate
thorough and ongoing self evaluation.
Under Title II of
the American Technology Preeminence Act of 1991 (P.L. 102-245, enacted
in 1992), the Congress further directed that:
The Secretary
[of the Department of Commerce] shall, not later than 4 years after the
date of enactment of this Act, submit to each House of the Congress and
the President a comprehensive report on the results of the Advanced Technology
Program established under section 28 of the National Institute of Standards
and Technology Act (15 U.S.C. 278n), including any activities in the areas
of high-resolution information systems, advanced manufacturing technology,
and advanced materials.
This report, submitted
pursuant to that directive, draws on five years of experience with the
ATP and detailed analyses of the program's progress in meeting its goal
of enhancing U.S. competitiveness and the nation's economy through industry-government
partnerships.
The
NIST Advanced Technology Program is a unique partnership between government
and private industry to accelerate the development of high-risk technologies
that promise significant commercial pay-offs and widespread benefits for
the economy. In an era of fierce global competition and rapid technological
change, the nation's industries have shifted their R&D to narrower, shorter-term
investments to maximize returns to the company. The ATP provides a mechanism
for industry to extend its technological reach, to push out the envelope
of what can be attempted. The ATP has several critical features that set
it apart from other government R&D programs:
- The goal of the
ATP is economic growth and the good jobs and quality of life
that come with economic growth -- opening new opportunities for U.S.
business and industry in the world's markets by fostering enabling technologies
that will lead to new, innovative products, services, and industrial
processes. For this reason, ATP projects focus on the technology needs
of U.S. industry, not those of government. The ATP is industry driven,
which keeps the program grounded in real-world needs. Research priorities
for the ATP are set by industry: for-profit companies conceive, propose,
co-fund, and execute ATP projects and programs based on their understanding
of the marketplace and research opportunities.
- The ATP does not
fund product development. It supports enabling technologies
that are essential to the development of new products, processes, and
services across diverse application areas.
Private industry bears
the costs of product development, production, marketing, sales, and distribution.
ATP Focused Programs
Since 1994,
the majority of ATP funds have been committed to focused program areas,
which are established by the ATP in response to ideas from industry and
the broader technical community. These programs reflect widespread industry
support for this approach, which maximizes the ATP's leverage in driving
key strategic technologies identified by industry. Focused programs
concentrate on specific technical and business goals that require a number
of interdependent R&D projects. Eleven programs have been established
to date (see Appendix C):
- Component-Based
Software
- Information Infrastructure
for Healthcare
- Digital Video
in Information Networks
- Technologies for
the Integration of Manufacturing Applications
- Digital Data Storage
- Manufacturing
Composite Structures
- Materials Processing
for Heavy Manufacturing
- Vapor Compression
Refrigeration Technology
- Motor Vehicle
Manufacturing Technology
- Catalysis and
Biocatalysis Technologies
- Tools for DNA
Diagnostics
The
ATP works by encouraging a change in how industry approaches R&D. Major
forces -- globalization of markets and the pace of technology change --
continue to drive private R&D to a narrower, shorter-term focus. Private
capital is reluctant to invest in anything less than a "sure thing" in
terms of its own returns. In sharing the relatively high development risks
of technologies that potentially enable a broad range of new commercial
opportunities, possibly across several industries, the ATP fosters projects
with a high pay-off for the nation as a whole -- in addition to strong
corporate rates of return. The nature of ATP projects, risky but broadly
applicable, stimulates joint research ventures that link small suppliers
with users, or that link several firms together to solve a generic problem
common to all.
It is important not
to focus solely on the individual companies that have competed
for ATP awards -- what really matters is the benefit to the economy as
a whole. Criteria for individual projects and for focused programs make
it very clear that NIST is seeking to promote industry's ability to take
on technological challenges that will have broad economic impacts.
The benefits will accrue not just to individual ATP participants but to
entire industrial sectors and the economy as a whole.
The ATP focused program
in Information Infrastructure for Healthcare is a case in point. Studies
indicate that a full 20 percent of the nation's $1 trillion healthcare
cost is related to the processing of information. A seamless, user-friendly
information infrastructure is the critical ingredient for reducing those
costs by many billions of dollars. But existing efforts in healthcare
information technology lack the coordination and integration needed to
share information nationwide and to develop tools that aid, not hinder,
the healthcare provider. The ATP is helping industry lay the foundation
for the more efficient use of computer technology in doctors' offices,
hospitals, and clinics by cost sharing with industry the development of
innovative enabling technologies -- technologies that will allow the medical
community to reduce paperwork, improve the quality of diagnosis and treatment,
and bring better medical care to rural areas. The beneficiaries of the
ATP focused program extend well beyond the individual com-panies and consortia
that are cost sharing and conducting the research. If the technical challenges
can be overcome, the benefits will reverberate throughout the economy
and the beneficiaries will be our entire citizenry.
Evaluation should
be a core function of any government program to ensure wise investment
of taxpayer dollars, and the ATP has emphasized rigorous evaluation of
its procedures and results from the start. (See
Appendix D.) ATP projects are expected to make significant contributions
to scientific and technical knowledge, produce new technologies that will
be developed and introduced into the marketplace by the project awardees
(using their own funds), and in the long run yield substantial benefits
to the economy beyond those accruing directly to the award recipients.
This is a lengthy
process. ATP projects typically run from two to five years. The commercialization
phase could add several more years, and the full economic impact may not
be realized for some years after commercial introduction. In the last
couple of years, for example, the Internet has begun to produce significant
commercial opportunities, predominantly for U.S. firms, but the basic
technology was developed with Defense Department and other government
funding starting 20 years ago.
Similarly, the economic
benefits of the ATP will occur significantly later than the ATP projects
that lead to them. Companies must spend additional time, effort, and money
to pursue product development and marketing. Because of the risks involved,
some ATP projects will fail. Others may proceed faster than anticipated,
and intermediate results may lead to marketable products even before the
ATP project ends. Regardless of whether initial commercialization takes
place before an ATP project ends, or long after, the company must invest
its own money to design specific products incorporating the technology
and to pay any other costs associated with commercialization.
COMPLETION DATES FOR
280 PROJECTS
The most
important results of the ATP lie in the future--to date, very few projects
have been completed.
Beyond that, true
economic impacts occur when ATP-fostered technologies enter the market
-- and not just as products. Long-term evaluation of the ATP must take
into account downstream effects of the technologies: higher productivity
and lower reject rates for manufacturers using new processes and equipment
based on ATP technologies; better medical care at lower costs from hospitals
and clinics that benefit from ATP biotechnology projects or the ATP programs
on DNA diagnostics and information technologies for healthcare; and longer-lived,
lower maintenance structures and equipment made possible by ATP programs
in advanced composites. Such long-range effects are real -- but very difficult
to measure accurately.
The ATP uses a variety
of evaluation tools to assess the efficiency of its procedures, the progress
of ongoing research projects, near-term results, and long-term results.
These tools include:
- peer evaluation
-- to rank project proposals according to scientific and technical merit
and business and economic merit;
- site visits and
annual reviews -- by ATP project management teams to monitor the progress
of ongoing projects;
- a business reporting
system -- using efficient computerized questionnaires to gather in-progress
project information for use in statistical analyses and future studies;
- third-party surveys
-- commissioned by the ATP to assess the opinions of participating organizations
and identify near-term project impacts;
- econometric and
other statistical analyses -- to help project impacts from individual
firms to an industry or the economy as a whole and to increase our understanding
of spillover benefits and the effects of collaborative research;
- surveys of patent
and technical paper citations -- to trace these avenues for the transfer
of R&D knowledge developed through the ATP across scientific organizations,
firms, and industries; and
- project case studies
-- to gather in-depth information on specific aspects of the ATP, including
long-range impact.
Case studies conducted
at an early stage of a project may focus narrowly on changes experienced
by the participating company or companies as a result of the ATP project
(such as research efficiencies experienced by joint ventures, reductions
in research cycle time, or new business opportunities as a result of the
ATP award). Other case studies explore the rate of adoption of the technology
and attempt to measure "spillover" effects -- both benefits and costs
extending beyond the ATP participants. Econometric approaches also are
being used to increase our understanding of spillover mechanisms -- critical
factors in selecting projects and evaluating the ATP. Experiments currently
are under way to couple case study data with large-scale economic models
to project impacts from the level of individual firms to the economy as
a whole. The ATP also is exploring other approaches to measuring its long-term
impact on the economy and periodically convenes working sessions with
leading research economists to discuss evaluation models, results, and
opportunities.
Because
the ATP is a relatively young program that only recently expanded beyond
a pilot scale, only a small percentage of the earliest ATP projects have
even completed their ATP-sponsored R&D stage. However, several studies
have documented the most important near-term results of the ATP. These
include:
- Industry has been
able to pursue challenging research projects that would have been delayed
or scaled down significantly without the ATP. The bottom line: U.S.
industry today has important new technical capabilities that would not
exist without the ATP.
- U.S. firms have
found new commercial opportunities -- and some early growth -- based
on these new technical capabilities.
- A new element in
the R&D culture is emerging -- one that emphasizes more high-risk, high-payoff,
enabling R&D and greater use of cooperative research ventures and industrial
alliances, and that views government and industry as partners rather
than opponents.
New Technical Capabilities
The most recent studies
of the near-term effects of the ATP have confirmed that the program does
indeed encourage high-risk R&D projects that otherwise would not have been
attempted with the same scale, scope, or pace.
- A survey conducted
for the ATP by Silber & Associates found that of 125 companies participating
in ATP projects during the first three years of the program, 70
percent said chances were slim to non-existent that they would
have pursued the technology development at all without the ATP. Of the
30 percent that would have gone ahead anyway without the ATP's assistance,
nine out of 10 said their goals and level of effort would have been
scaled back significantly and progress would have been significantly
slower.
- A parallel study
by the U.S. General Account-ing Office in 1995 for the House Science
Committee found similar results. In a survey that included 89 companies
that worked on ATP projects as the lead or sole organization during
the first four years of the program, only 40 percent (36 out of 89)
said they probably would have pursued the research without the ATP's
support, and virtually all (34 out of 36) of those said the research
would have gone significantly slower than with the ATP's help.
LIKELIHOOD OF DEVELOPING TECHNOLOGY
WITHOUT THE ATP AWARD
(Shown with
changes in the level of effort and rate of progress)
The large majority
of ATP projects most likely would not have happened without the ATP. The
others would have proceeded more slowly or with more modest goals. (Source:
Survey of ATP 1990-1992 awardees by Silber & Associates)
Specific instances
highlight the way the ATP enables U.S. industry to pursue new, challenging
technologies:
- At several automobile
assembly plants, Chrysler and General Motors workers have implemented
new technologies to help them control variations in the fit of automobile
body parts to 2 millimeters -- about the thickness of a nickel -- or
less. The "2 mm Program" partnership of the Auto Body Consortium (ABC),
a group of eight small automobile technology suppliers, together with
Chrysler, GM, the University of Michigan, and Wayne State University,
resulted in software and modeling tools for controlling and streamlining
automobile manufacturing processes, laser-based sensors for controlling
part dimensions, and precision clamping technologies to reduce tiny
warps and bends on large sheet metal parts. The industrial partners
also worked with the auto workers to develop training techniques to
help the workers quickly introduce the new tools and techniques into
production lines. The ABC technologies are not only effective, they
are "agile" -- readily adaptable to new models and likely applicable
to the manufacture of other products. The plants that already have implemented
the 2mm Program have been rewarded with significant improvements in
customer satisfaction scores. More importantly, they have been able
to meet the challenge of foreign competitors, especially in Japan, that
also have achieved variation control at 2 mm or better. International
competitiveness is a life-or-death issue in the auto industry, which
affects one in every seven jobs in the United States.
- Tissue Engineering,
Inc., a young company in Massachusetts founded by a former MIT professor,
came to the ATP with an innovative idea: create "prosthetic tissue"
from animal byproducts that are processed and woven like a cloth to
make biodegradable implants that would serve as matrices where the body's
own cells could grow and eventually replace damaged tissues. The research
is at the leading edge of the infant science of tissue engineering,
integrating advanced technologies in cellular biology and textile manufacturing.
This ATP project has already opened up a whole new range of reconstructive
treatments for damaged periodontal, orthopedic, skin, and vascular tissues
and created a line of products for the research and testing markets.
- At Optex Communications
(Rockville, Md.), researchers completed a prototype of a novel high-speed,
high-capacity optical data storage system based on technology developed
with ATP support. Using quantum-electronic rather than thermal effects,
the Optex drive is aimed at achieving much higher recording and reading
rates than conventional technologies allow. This improved performance
will enable new markets in digital video and other information technologies.
The Optex work also resulted in a new type of data encoding allowing
higher data densities in its system.
Accelerated R&D
Timing is everything
-- and time has become enormously compressed in today's marketplace. Product
cycles are shorter, and a lead time of only a few months can be the difference
between success and failure in the introduction of a new product -- or
an entire company. This is particularly important in the technology-driven
industries most affected by the ATP.
By accelerating the
development of high-risk technologies, the ATP helps U.S. industry compete
in these time-critical markets. The ATP not only enables companies to
pursue high-risk R&D that otherwise would be dropped entirely, it also
makes it feasible to accelerate greatly research on technologies that,
because of risk, otherwise would be relegated to the back burner.
Ninety-five percent
of respondents to the Silber study said that the ATP project had significantly
accelerated their R&D program. A sizable majority (74.2 percent) anticipated
that the ATP project would save them two years or more. Several
survey respondents commented on this factor. Typical comments (the identity
of respondents was not disclosed) include:
- "Without the award
we wouldn't be finished now; it gave our technology a sense of urgency.
Because of the award, divergent companies came together who wouldn't
have otherwise. ATP advanced the research by about five years and enabled
us and other companies to keep ahead of the Japanese, who are investing
enormous amounts."
- "We would have
been much slower, probably three years out, which in this industry is
forever. Our product development cycle is under one year."
- "ATP was critical
for us. Time to market is critical, and we would have been delayed.
We never could have recovered that time."
- "We accomplished
in two years what would have taken five to six. It kept us from missing
the window of opportunity, which was extremely critical."
One of the most important
post-project consequences of shortening the R&D cycle is to speed the
entry of the new technology into the market. In the Silber study, 81.1
percent of the respondents described speed to market as "very important"
or "critically important" to their companies.
In the ever-changing
global market, such time savings are critical. Competitive advantage and
marketplace success generally go to the company -- and the nation -- that
gets there first. For this reason, the ATP will support technologies that
might have been pursued by industry anyway, but at a slower pace or smaller
scope, if the ATP's support will bring together the critical concentration
of resources needed to significantly accelerate and expand the work.
New Commercial Opportunities
By helping to make
new technologies and new technical capabilities available now, the ATP
opens up new commercial strategies and gives U.S. companies new business
opportunities.
Because the ATP is
widely recognized in industry -- and in the industrial research community
-- as a rigorously competitive program, it has the important effect of
raising the credibility of award winners. Nine out of 10 respondents to
the Silber study said their companies were benefiting from the enhanced
credibility associated with the ATP. "We're developing new technology
and an ATP award is recognized as difficult to attain. The message is
that the research must be first-rate," commented one respondent.
This enhanced credibility
carries over to investors. Of the companies surveyed by the Silber study,
40 percent had obtained additional funding for the ATP project in the
wake of the award announcement. Seventy-eight percent of this group attributed
their success at gaining additional funding to the ATP award.
- MicroFab Technologies,
Inc. (Plano, Texas) has developed a new technology for micro-soldering
tiny leads on integrated circuits, essentially using ink-jet printing
with molten metal instead of ink. The new soldering technology promises
to increase greatly productivity and flexibility in the production of
circuit boards and significantly reduces hazardous wastes as a bonus.
"We'd done some preliminary technical work, feasibility studies to show
that our concept had viability, but it was at a stage where it was far
too risky to get venture capital or investment from the large end-user
companies that would be the beneficiaries of the technology," according
to MicroFab research director David Wallace. The ATP award enabled the
small 18-person company to attract additional funding for product development
from a consortium of six major electronics manufacturers.
Because the ATP only
supports pre-product R&D for new technologies that enable or underlie
possible products, companies generally must invest considerably more time
and resources to develop, test, market, and sell new products based on
the ATP technology. The ATP insists that even before the R&D begins, companies
have a credible commercialization plan to exploit the technology beyond
ATP funding if the research objectives are met. In the majority of the
current ATP projects, such product development activities still lie in
the future (assuming the R&D effort is successful). The Silber study found
that 62 percent of respondents were planning to commercialize the technology
(often in joint ventures only some participants plan to commercialize
the technology; others have a purely R&D role). Many of the early participants
already have made significant progress in laying the groundwork for future
commercialization, and some were earning revenues from spin-off products.
- Sixty-one percent
of those planning to commercialize the ATP-sponsored technology said
they had uncovered an average of three new, unforeseen applications
since the project began.
- Over 86 percent
of the participants believe the ATP award will enable them to make a
better product, in terms of quality and performance. (Companies must
pay all costs for product development; ATP funds may not be used.)
- Fifty-five companies
reported that they had adopted permanent process improvements in their
own operations based on the ATP project.
- Eighty percent
of those planning to commercialize the ATP technology reported that
their companies have taken some steps toward marketing the products,
processes, or services that ultimately are expected from the ATP project;
one- third of these companies expected to earn revenue from ATP-based
technology before the end of 1995; and 19 of the companies reported
they were currently earning revenue at the time of the survey.
These numbers are
expected to grow considerably as the results of ATP projects work their
way into company-financed products and diffuse into the broader economy.
Business and Employment Growth
An important indicator
of the economic impact of the ATP is the growth of companies -- particularly
the growth of jobs -- as a result of ATP technology development. Immediate
job growth as new research staff are brought in to work is a common effect.
Fifty-six percent of the respondents to the Silber study reported that
the project resulted in the creation of an average of six new jobs. Twenty-eight
percent reported that the award enabled the company to retain an average
of three jobs that otherwise would have been eliminated.
PROJECTED NEW HIRES
WITHIN FIVE YEARS
New technology
resources from ATP projects lead to new jobs. (Source: ATP survey of small-business,
single-applicant participants in first four competitions)
Most of these positions
are for scientists and engineers working on the ATP project and are not
significant in evaluating ATP's impact on the economy. But when companies
add new employees in production, marketing, and sales; experience other
job growth as a result of the use of ATP-sponsored technologies in commercial
production; and increase production and lower costs as a result of these
technologies, then the ATP has had a relevant economic impact.
- Engineering Animation,
Inc. (Ames, Iowa) received an ATP award in 1992 for a three-year project
to develop ground-breaking computer modeling and visualization technology
for a "virtual human" model, a technology that will have widespread
applications in medicine, engineering, and product development. As a
result of that work, the company has been able to establish alliances
with Johns Hopkins University, the National Library of Medicine, Hewlett-Packard,
and Silicon Graphics. The company has grown from fewer than 20 employees
to 150 full- and part-time employees, and revenues have doubled every
year since receiving the award. EAI attributes 14 percent of its business
since 1992 to the core technology developed under the ATP.
- Third Wave Technologies,
Inc. (Madison, Wis.), investigating a suite of technologies for DNA
analysis under an ATP award, already has grown from a staff of six to
25 full-time and two part-time employees as a result of an early spin-off
application of the ATP research.
- An ATP award to
Cree Research (Durham, N.C.) involved developing improved processes
for growing large silicon-carbide (SiC) crystals, a semiconductor material
used for specialized optoelectronic devices such as the highly desired
blue LEDs. The SiC market in 1992 was limited largely by difficulties
in growing large, high-quality single crystals. With the ATP support,
Cree was able to double the wafer size, with significant improvements
in the quality of the larger wafers. As a result of the increased productivity
(larger wafers) and yield (better quality), Cree's average price on
an LED dropped from 46 cents to 18 cents, and they anticipate halving
that when all the production improvements from the ATP project are implemented
fully. Increased quality and decreased price have driven LED sales up
860 percent, largely as a result of the ATP-funded technology. Company
revenues have more than doubled. Since it began work under the ATP,
Cree Research has grown from 41 employees to 140 (not counting an additional
25 employees in a new Russian subsidiary). Cree attributes this growth
in large measure to the ATP project.
- Diamond Semiconductor
Group (Gloucester, Mass.), which began as two partners in a converted
barn, has expanded to 55 full- and part-time employees. "We're here
now only because of the ATP," says DSG President Manny Sieradzki.
Recent project-tracking
data from 34 small firms working on ATP projects showed that over 90 percent
expected to add new employees within five years as a result of ATP technologies;
nearly half of the companies expected to add more than 25 employees.
Promoting Industrial Alliances
The ATP has encouraged
industry to form cooperative R&D ventures for large projects. Joint ventures
can facilitate the rapid diffusion of the results of ATP projects throughout
an industry. Thirty-one percent of ATP awards (and 58 percent of the funds)
from general competitions have gone to joint ventures. Forty-two percent
of the ATP awards (and about 76 percent of the funds) from focused program
competitions have gone to joint ventures.
Evidence from surveys
and case studies indicates that the majority of the 102 joint ventures
that have received awards to date were formed specifically for the ATP
project. The 1995 GAO study of the winners and "near-winners" from the
first four years of the ATP found that 76 percent of the joint ventures
surveyed came together as a group specifically to pursue the ATP project.
The ATP has catalyzed
the formation of strategic R&D alliances both horizontally, among competitors,
and vertically, between customers and sup-pliers. Alliances are formed
both through joint ventures and through the use of subcontractors and
other less formal alliances. An internal review of the proposals for 89
ATP projects initiated from 1990 to 1993 showed that 13 percent planned
to form horizontal alliances, 33 percent planned vertical alliances, and
35 percent planned hybrid vertical/horizontal alliances.
The Silber study has
documented this effect of the ATP in some detail. Only one of the joint-venture
projects in the first three years of the ATP involved a consortium of
companies that previously worked together. On average, each joint venture
included six formal participants. Even single companies working on ATP
projects often forged new collaborative relationships. Twenty-two out
of 42 single applicants reported bringing an average of four outside companies
into their projects as subcontractors. On average, ATP participants reported
establishing new alliances with five companies with whom they had never
done business before.
A number of respondents
commented in particular on the value of collaborations -- both between
competitors and between manufacturers and end users -- formed as a result
of the ATP:
- "In the past we
looked at each other as competition, but in reality we're all competing
against the Japanese. ATP brought us together, and that has been unbelievably
valuable ... forming the consortium has been the greatest benefit of
the ATP."
- "ATP gives the
supplier companies and user companies a very unusual joint venture format
to become partners and understand each other's world view."
- "One of the premier
things ATP did was provide a framework for little guys and big guys
to get together under circumstances they never would have."
- "There has been
a new awareness of the value of consortiums. Management and the president
of our company use it as an example of how cooperative research can
be done. Individual companies can't do broad research. ATP has allowed
a broad-based consortium to work together, which is very cost-effective."
Of the 115 respondents
to the Silber survey who worked collaboratively on their ATP projects
-- either in formal research ventures or as single companies working in
informal arrangements -- 95 percent felt that their companies
had benefited "to a great or moderate extent" from the collaboration.
Respondents said that the major benefits of collaborations included:
- the opportunity
to share ideas and "stimulate creative thinking" as a "great or moderate
benefit" of the program;
- more rapid commercialization
of the resulting technology a great or moderate benefit;
- increased customer
acceptance a great or moderate benefit; and
- access to R&D expertise
not available in-house a great or moderate benefit.
In addition, 92 percent
of joint-venture participants reported that their experience with the
ATP has influenced them to pursue other joint ventures in the future.
A New Research Culture
As the preceding
results suggest, there are a number of indications that one of the more
important long-term effects of the ATP will be to encourage a new R&D
culture in U.S. industry that encourages cooperation in pursuit
of mutual goals, both among competitors and among suppliers and manufacturers.
The Silber study, for example, asked respondents, "Based on the ATP experience,
will your company pursue more joint ventures?" Nearly 96 percent
answered "yes." This effect is inherently difficult to document quantitatively,
but several industry managers working on ATP projects have commented on
it.
The following observations,
all by industry respondents, were reported in the Silber study:
- "It's uncommon
for OEMs [original equipment manufacturers] to work jointly with materials
suppliers. The OEMs are not usually involved because it's not part of
their culture -- they're usually focused on their own customers. But
for a materials supplier to go into this without the OEM is a very high
risk. Unlike the ATP, many programs focus on the end product and neglect
the large underbelly of suppliers. Without the ATP we wouldn't have
gotten into this technology. We got a subcontractor involved, and they
normally wouldn't have been part of it."
- "The key benefit
of ATP has been improving relations with our major users. We've had
beneficial collaborations, which lead to better products moving to market
faster. The end users jointly participate with the suppliers and decrease
the market risk of the product."
- "Collaboration,
cooperation, and learning to operate in a consortium with competitors
were key outcomes of the ATP. We saw and experienced the value of working
together with competitors. The ability to leverage knowledge has been
so tremendous. It has broken invisible barriers."
- "The ATP award
has opened the eyes of management that technological projects like this
one are valuable. Our company used to turn away from outside collaborations.
We had a history of zero; we were an inward-looking company. We were
skeptical at first of collaboration, but not now."
- "We helped start
[professional organization] which began as a group of people interested
in our ATP work. The association has a quarterly newspaper and a mailing
distribution of 500 people outside of our company. This never would
have happened without the ATP program."
That
some ATP projects will fail is a foregone conclusion, given the high-risk
nature of ATP research, the difficult road to commercialization, and the
uncertainty of how rapidly industry will adopt the proposed technology.
Failure may occur because the technical challenge cannot be overcome,
because the business climate changes in unforeseen ways, because others
do not adopt the technology, or some combination of the three.
Often, however, important
scientific knowledge may be gained even in what appear to be failures.
Eventual business and economic success may come from technical results
that, for a period, languish.
Just as it is too
early in the history of the program to see the long-term economic effects
of the ATP, it is too soon to see the true failure rate. To date, the
ATP has cancelled two projects (out of 280) when it became clear that
the support no longer was justified. Five other ATP projects were cancelled
either before they started or after an introductory planning period because
of some combination of new technical advances, changes in research priorities
at the companies involved, and difficulties in reaching agreement among
the members of a planned joint venture. Some possible causes for cancellation
include:
- inability to agree
on the sharing of intellectual property rights among joint-venture participants;
- the results of
the research already completed demonstrate that the technical objectives
are unrealistic;
- conversely, the
technical challenges prove to be easier than anticipated and the planned
research agenda is fully complete before the expected end of the project;
or
- unexpected developments
in alternative technologies render the technical focus of the project
obsolete.
In addition, not
all technically successful projects will achieve the long-run test of
economic success. Projects can "fail" in the larger, business sense, sometimes
long after the technical work is successfully completed and the ATP funding
has ceased. Any number of economic or market obstacles can arise. Rapidly
changing financial and market conditions can hamper the development or
commercialization of ATP-sponsored technologies.
The small, entrepreneurial
firms that make up a sizable percentage of ATP winners are particularly
vulnerable. One company, for example, was dissolved in bankruptcy after
successfully completing the research in an ATP project. Rights to key
elements of the research, however, are held by a second company, which
participated in the project, leaving open the possibility of a successful
outcome. Another company had to drop its longer-term, high-risk ATP research
to focus on current cash-flow problems.
The challenge for
the ATP is not to avoid all failures but rather to manage the project
portfolio so that the successes much more than compensate for the failures.
Once the ATP selects a project it will work actively with the company
to make the project a success. ATP managers add value by providing:
- technical advice
and support -- ATP project managers are technical experts in their own
right, and if necessary can bring in the talents and resources of the
NIST laboratories for specialized technical support;
- a broad industrial
perspective -- from NIST's national vantage point, project managers
can sometimes help companies identify sources of needed technical resources;
and
- a focal point for
companies with common interests to come together.
This sort of support
can mean the difference between success and failure, particularly for
small companies pursuing projects on their own.
ATP HAS A DIVERSE
PORTFOLIO
280 ATP
awards by technology area as a percentage of the $970 million awarded
To date, nearly 800
project participants, including companies, universities, independent non-profit
research organizations, and government laboratories, have participated
directly in ATP projects. Several hundred additional organizations have
participated as subcontractors and strategic partners. ATP managers have
carried out a vigorous outreach program to make firms and economic development
organizations in states and localities across the country more aware of
the ATP, its potential, and its procedures.
The ATP portfolio
is highly diversified. The 280 projects selected in the first 22 competitions
span a broad array of key technologies, with particular concentrations
in information technology, electronics, biotechnology, and advanced materials.
Since its inception
in 1990, the ATP has conducted 22 competitions, both general (open to
proposals from all areas of technology) and for focused programs:
- A total of 2,210
proposals were submitted, and 280 awards were made. (See
Appendix E.)
- The 280 awards
commit a total of $970 million in ATP funds and $1 billion in cost-sharing
funds from industry, assuming all projects are pursued to conclusion.
- Small businesses
play a vital role in these projects. Forty-six percent of ATP projects
are led by a small business, either as a single applicant or as the
leader in a joint venture, and small businesses make up a significant
percentage of the membership in ATP joint ventures, forming strategic
partnerships with larger firms. (See Appendix
F.)
- Universities also
play a significant role in ATP projects. More than 100 different universities
are involved in about 150 ATP projects as either joint-venture participants
or subcontractors. There are more than 250 separate incidences of university
participation in ATP research. (See Appendix
G.)
Industry's involvement
in the ATP goes far beyond the organizations participating in the funded
projects. Several thousand industry representatives have taken part in
ATP workshops. As industry representatives have attested, these sessions
are important not just in planning programs that reflect industry needs
but in convening different segments of industry to discuss mutual goals
and interests.
At present,
it is impossible to measure the full economic effect of the Advanced
Technology Program simply because it is too early for such effects to
have occurred. Success of the ATP will depend ultimately on its ability
to stimulate meaningful, broad-based economic impact for the nation. While
only a handful of early projects are out of the ATP R&D phase and entering
the commercialization phase, NIST has put into place systematic mechanisms
to gather data and provide the analysis as the long-term effects unfold.
These mechanisms include an information collection system for tracking
the business progress and economic results of ATP projects; a series of
microeconomic case studies of individual projects; the experimental use
of macroeconomic models for projecting outcomes; and the development and
application of approaches and tools for estimating the benefits not only
to the participating companies and institutions working on the ATP projects
but to the industry as a whole, consumers, and the economy.
Today, the studies
and data that are available demonstrate that the ATP is on track to deliver
significant economic benefits to the nation. These studies document:
- the successful,
and accelerated, development of new technologies and technical capabilities
as a result of the ATP;
- company projections
of reduced time to market based on ATP-supported technologies;
- early progress
toward commercializing ATP-supported technologies; and
- company expansion
and projections of future growth based on ATP-supported technologies.
The ATP also is having
a real effect on the industrial R&D culture. Results show that the ATP
is:
- encouraging industry
to pursue more high-risk, enabling R&D projects, projects that would
not have been attempted in the same time-frame without ATP support;
- encouraging companies
to team with other firms to best take advantage of new markets; and
- promoting industrial
R&D alliances both horizontally, among competitors, and vertically,
between customers and suppliers -- alliances that are leading to increased
efficiencies in R&D and reduced time to market.
Date created: April 16,
1996
Last updated:
May 19, 2005
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