At the Fulcrum of Air Force Identity
Balancing the Internal and External Pressures of Image and Culture
Download:
This paper explores the roots of the Air Force's identity problems to explain why many previous leadership-driven identity initiatives—bits of sizzle in the form of a shiny logo, fresh motto, or revamped uniform—have been so startlingly unsuccessful. It concludes that senior Air Force leaders have failed, in part, because of their disregard for the powerful roles that organizational cultures play in the day-to-day lives of the average Airman. In the end, a leader will be truly successful only by discovering and communicating an emergent sense of Airman culture that resonates throughout the rank and file and inspires Airmen with a clear and compelling “why.”
Orders:
AU Press publications are available at no cost to active duty, total force, and retired military and to Department of Defense personnel and organizations. Publications can be ordered by e-mail at [email protected] or by calling 334-953-2773 (DSN 493).
Copyright Notice:
Authors may retain copyright on this material. For more information contact AU Press at [email protected].