"Take 10" Turnkey Kit
The "Take 10" Turnkey Kit is designed to provide partners with information, resources and turnkey materials to encourage individuals to complete and mail back their 2010 Census forms. Below are descriptions and suggested uses of all available resources associated with the kit. Depending on your needs, you may follow instructions to download and print individual documents, or you can
download the complete kit with all
components (ZIP 7.8 MB).
Get e-mail updates when this information changes.
Supporting Materials
| Document | Description | Format | Language/Audience |
|---|---|---|---|
 |
"Take 10" Turnkey Kit Overview This kit is intended as a resource for Complete Count Committees (CCC) and elected officials. This document contains ideas and turnkey materials to help you encourage people in your community to complete and mail back their 2010 Census forms. |
PDF 6.6 MB Size: Letter  8.5" x 11" |
English |
 |
Newsletter and Web site Copy Use the sample copy in your own communications or share it with business and community groups to include in their own newsletters. You can customize the copy to include statistics about your area's mail participation rate, update your community on your challenge or provide information about upcoming events. |
DOC 503.5 KB Size: Letter 8.5" x 11" |
English |
 |
Customizable Poster/ Flier Template Use the poster and flier templates to create your own materials. Add information about local events or include inspirational messages to encourage people in your community to mail back their form. Distribute them to local businesses and community groups or display the posters and fliers in high-traffic areas. |
DOC 487.5 KB Size: Letter 8.5" x 11" |
English |
 |
SMS/ Text and Twitter Messages Use this sample copy for ideas on sharing information on social networking sites, such as Facebook, Twitter and MySpace. |
DOC 504 KB Size: Letter 8.5" x 11" |
English |
 |
Speech Reach out to people in your community and tell them how important it is to mail back their form. Tailor this sample speech to fit your event. |
DOC 502 KB Size: Letter 8.5" x 11" |
English |
 |
Talking Points Use these talking points in speeches, media interviews and other events where you can discuss the "Take 10" initiative, a local challenge and the importance of mailing back census forms. |
DOC 502.5 KB Size: Letter 8.5" x 11" |
English |
 |
Letter to the Editor Customize this letter with information specific to your community's past census mail participation rates or your local challenge. Place this letter on your letterhead (if applicable) before sending. |
DOC 504 KB Size: Letter 8.5" x 11" |
English |
 |
Op-Ed The opinions/editorials (op-ed) section of a newspaper is an ideal place to share information about the 2010 Census and ask for community support and participation. Customize this op-ed article with information specific to your community's past mail participation rates or your local challenge. |
DOC 508 KB Size: Letter 8.5" x 11" |
English |
 |
Matte Article Reach out to media outlets in your area and provide editors and reporters with this sample article to help them frame their news stories. Customize this article by including information specific to your challenge and your area's mail participation rates. |
DOC 503 KB Size: Letter 8.5" x 11" |
English |
 |
Fact Sheet Learn more about the 2010 Census and the "Take 10" program with this handy fact sheet. |
DOC 508 KB Size: Letter 8.5" x 11" |
English |
 |
Public Service Announcement (PSA) Scripts PSAs are an easy and effective method to encourage members of your community to mail back their census forms. Available as a separate electronic file in this kit, this document contains sample scripts of varying duration. Customize the content as you see fit. |
DOC 501 KB Size: Letter 8.5" x 11" |
English |
 |
Sticker Copy Print out the "I took 10 in 2010" stickers and give them to members of your community who completed and returned their census forms. Similar to the "I voted" stickers distributed on Election Day, these stickers serve as both an acknowledgement and a reminder about completing and returning census forms. These stickers are designed to be printed on 1.5" diameter white labels, such as Avery® #8293 for inkjet printers. Labels are widely available at local office supply stores. |
PDF 2.9 MB Size: Letter 8.5" x 11" |
English |
 |
Door Drop Flier Copy Designed to inspire and encourage people to mail back their census forms, distribute the door drop flier at residences in areas of low mail participation rates. |
PDF 487.2 KB Size: Letter 8.5" x 11" |
English |
 |
Media Alert To support the "Take 10" initiative, consider holding press conferences or participating in other media-friendly events to provide information about the 2010 Census and encourage members of your community to mail back their forms. Tailor this sample media alert copy to suit your particular event. |
DOC 500 KB Size: Letter 8.5" x 11" |
English |
 |
Press Release: Challenge Announcement Use this release to announce a "Take 10" challenge. Share it with local media and post it to Web sites for internal and external audiences. Customize the release to include your own quotes, area mail participation rate statistics and information about local events and mail participation rate challenges. Please do not adjust the quote from the Census Bureau director. |
DOC 500.5 KB Size: Letter 8.5" x 11" |
English |
 |
Press Release: Form Mail-out Use this release to announce the mailing of the 2010 Census form. Distribute it on March 15, 2010. Customize the release to include your own quotes, area mail participation rate statistics and information about local events and mail participation rate challenges. Please do not adjust the quote from the Census Bureau director. |
DOC 502.5 KB Size: Letter 8.5" x 11" |
English |
 |
Press Release: Mail Participation Rate Data Available Use this release to announce the availability of mail participation rate data. Distribute it on March 22, 2010. Customize the release to include your own quotes, area mail participation rate statistics and information about local events and mail participation rate challenges. Please do not adjust the quote from the Census Bureau director. |
DOC 501 KB Size: Letter 8.5" x 11" |
English |
 |
Press Release: Challenge Winner Use this release to announce the winner of your challenge. Distribute it on May 3, 2010. Customize the release to include your own quotes, area mail participation rate statistics and information about local events and mail participation rate challenges. Please do not adjust the quote from the Census Bureau director. |
DOC 500 KB Size: Letter 8.5" x 11" |
English |
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For regional/local level 2010 Census partnership information, please telephone the Census Bureau's Regional Census Center that serves your area. For national level partnership information, please email clmso.2010.census.partners.list@census.gov
